Apollo.io vs Clay (2026)
A side-by-side comparison of Apollo.io and Clay on pricing, features, and fit, so you can decide which is right for you.
Freemium
Freemium
$49/user/month (Basic plan)
$149/month for Starter plan
Free plan with limited credits and basic features
Free plan with limited credits and features
★ 4.0 (0)
★ 4.0 (0)
Building targeted prospect lists for outbound sales campaigns
Building targeted outbound lead lists enriched with firmographic and technographic data
All-in-one platform combining prospecting data with outreach automation saves significant time
Aggregates 75+ data sources in one platform, reducing the need for multiple subscriptions
Data accuracy can still vary by region, requiring manual verification for some records
Pricing can become expensive as credit usage scales with larger prospect lists
The verdict
Choose Apollo.io if
you mainly need to building targeted prospect lists for outbound sales campaigns. Its edge: all-in-one platform combining prospecting data with outreach automation saves significant time.
Choose Clay if
you mainly need to building targeted outbound lead lists enriched with firmographic and technographic data. Its edge: aggregates 75+ data sources in one platform, reducing the need for multiple subscriptions.