HeyGen vs Kapwing (2026)
A side-by-side comparison of HeyGen and Kapwing on pricing, features, and fit, so you can decide which is right for you.
Freemium
Freemium
$24/month for the Creator plan
$16/month (Pro plan, billed annually)
Free plan with limited credits and watermarked exports
Free plan with watermarked exports and limited storage
★ 4.0 (0)
★ 4.0 (0)
Creating branded marketing and product explainer videos
Social media managers repurposing long-form videos into short clips for TikTok and Instagram Reels
Significantly reduces video production time and costs
No software installation required—fully browser-based and accessible on any device
Free plan is limited with watermarks on exported videos
Free plan exports include a Kapwing watermark, which limits professional use without upgrading
The verdict
Choose HeyGen if
you mainly need to creating branded marketing and product explainer videos. Its edge: significantly reduces video production time and costs.
Choose Kapwing if
you mainly need to social media managers repurposing long-form videos into short clips for tiktok and instagram reels. Its edge: no software installation required—fully browser-based and accessible on any device.