InVideo vs Kapwing (2026)
A side-by-side comparison of InVideo and Kapwing on pricing, features, and fit, so you can decide which is right for you.
Freemium
Freemium
$25/month for the Business plan
$16/month (Pro plan, billed annually)
Free plan available with watermarked exports and limited features
Free plan with watermarked exports and limited storage
★ 4.0 (0)
★ 4.0 (0)
Creating social media video ads and promotional content
Social media managers repurposing long-form videos into short clips for TikTok and Instagram Reels
Extremely beginner-friendly with no editing experience required
No software installation required—fully browser-based and accessible on any device
Free plan exports include a watermark, limiting professional use
Free plan exports include a Kapwing watermark, which limits professional use without upgrading
The verdict
Choose InVideo if
you mainly need to creating social media video ads and promotional content. Its edge: extremely beginner-friendly with no editing experience required.
Choose Kapwing if
you mainly need to social media managers repurposing long-form videos into short clips for tiktok and instagram reels. Its edge: no software installation required—fully browser-based and accessible on any device.