Quick answer
Apollo is find, engage, and close more deals with ai-powered sales intelligence. It's freemium, with paid plans from $49 per user per month (Basic plan). Best for outbound prospecting and lead generation for sdr teams.
Apollo is a freemium AI-powered sales intelligence and engagement platform designed to help sales teams find prospects, enrich contact data, and automate outreach at scale. It is built for sales development representatives, account executives, marketers, and revenue operations teams who need a single platform to manage the full prospecting-to-close workflow. Apollo provides access to a database of over 275 million contacts and 65 million companies, making it one of the largest B2B intelligence platforms available. What sets Apollo apart is its combination of deep data enrichment, multi-channel sequencing (email, phone, and LinkedIn), and AI-assisted recommendations that help users prioritize the right leads at the right time. Its workflow automation tools reduce manual tasks so reps can focus on selling rather than researching, while built-in analytics help managers track performance and optimize campaigns. Whether you are a startup doing early prospecting or an enterprise running complex outbound motions, Apollo delivers the data depth and automation firepower to accelerate pipeline growth.
Key features
- B2B contact and company database with 275 million+ verified contacts
- AI-powered lead scoring and buyer intent signals
- Multi-channel sales sequencing across email, phone, and LinkedIn
- CRM integration and data enrichment with popular platforms like Salesforce and HubSpot
Pros & cons
- +Massive and frequently updated B2B contact database reduces the need for multiple tools
- +All-in-one platform combining prospecting, sequencing, and analytics in a single workflow
- +Generous free tier allows small teams and startups to get real value without upfront cost
- −Data accuracy can vary by region, with some contacts having outdated emails or phone numbers
- −The platform has a steep learning curve for new users due to its extensive feature set
Pricing
Free plan with limited credits and basic features
$49 per user per month (Basic plan)
Custom pricing available for large teams
Who is it for
- →Outbound prospecting and lead generation for SDR teams
- →Account-based marketing campaigns targeting high-value accounts
- →Sales pipeline enrichment and CRM data hygiene for RevOps teams
Frequently asked questions
Is Apollo free?
Yes, Apollo offers a free plan that includes limited email credits, basic sequencing, and access to its contact database. It is a good starting point for small teams or individuals testing the platform before committing to a paid tier.
What is Apollo best used for?
Apollo is best used for B2B outbound sales prospecting, lead generation, and automated multi-channel outreach. Sales teams use it to identify ideal customer profiles, pull verified contact information, and run targeted email and call sequences at scale.
What are the best alternatives to Apollo?
Top alternatives to Apollo include ZoomInfo (enterprise-grade data), Outreach and Salesloft (sequencing-focused platforms), Lusha (lighter contact enrichment), and Clay (highly customizable data enrichment workflows for advanced users).
Is Apollo safe to use?
Apollo is generally considered safe and is used by thousands of companies worldwide. It complies with GDPR and CCPA regulations and provides opt-out mechanisms. Users should still follow applicable email marketing laws and best practices when running outreach campaigns.
How much does Apollo cost?
Apollo's paid plans start at approximately $49 per user per month for the Basic plan. The Professional plan runs around $99 per user per month with higher credit limits and advanced features. Enterprise pricing is available on request for larger organizations needing custom contracts and dedicated support.
Reviews
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