Apollo vs Chloe by Close (2026)
A side-by-side comparison of Apollo and Chloe by Close on pricing, features, and fit, so you can decide which is right for you.
Quick answer
Apollo and Chloe by Close are both strong choices, but they fit different needs. Choose Apollo if you mainly need outbound prospecting and lead generation for sdr teams — its edge is massive and frequently updated b2b contact database reduces the need for multiple tools. Choose Chloe by Close if you need automatically following up with inbound leads who have not responded to initial outreach — its edge is deep native integration with close crm removes the need for third-party automation tools. Apollo starts at $49 per user per month (Basic plan); Chloe by Close starts at Included with Close CRM paid plans starting around $49/month.
Features compared
- B2B contact and company database with 275 million+ verified contacts
- AI-powered lead scoring and buyer intent signals
- Multi-channel sales sequencing across email, phone, and LinkedIn
- CRM integration and data enrichment with popular platforms like Salesforce and HubSpot
- Autonomous lead follow-up and outreach directly inside Close CRM
- AI-driven timing decisions to contact leads at optimal moments
- Seamless access to full contact history and pipeline context
- Automatic conversation handoff to human reps when a lead is ready to buy
Pros & cons
- Massive and frequently updated B2B contact database reduces the need for multiple tools
- All-in-one platform combining prospecting, sequencing, and analytics in a single workflow
- Generous free tier allows small teams and startups to get real value without upfront cost
- Data accuracy can vary by region, with some contacts having outdated emails or phone numbers
- The platform has a steep learning curve for new users due to its extensive feature set
- Deep native integration with Close CRM removes the need for third-party automation tools
- Reduces manual repetitive outreach tasks and increases overall team capacity
- Works around the clock to ensure no lead goes uncontacted due to timing or bandwidth
- Only available within the Close CRM ecosystem, limiting access for teams using other CRMs
- Pricing is tied to Close CRM subscriptions, which may not suit very small budgets
The verdict
Choose Apollo if
you mainly need to outbound prospecting and lead generation for sdr teams. Its edge: massive and frequently updated b2b contact database reduces the need for multiple tools.
Choose Chloe by Close if
you mainly need to automatically following up with inbound leads who have not responded to initial outreach. Its edge: deep native integration with close crm removes the need for third-party automation tools.
Frequently asked questions
Is Apollo better than Chloe by Close?
Neither is universally better. Apollo is stronger for outbound prospecting and lead generation for sdr teams, with an edge in massive and frequently updated b2b contact database reduces the need for multiple tools. Chloe by Close is stronger for automatically following up with inbound leads who have not responded to initial outreach, with an edge in deep native integration with close crm removes the need for third-party automation tools. Pick based on your main task.
Which is cheaper, Apollo or Chloe by Close?
Apollo starts at $49 per user per month (Basic plan) and Chloe by Close starts at Included with Close CRM paid plans starting around $49/month. Free tier: Apollo — Free plan with limited credits and basic features; Chloe by Close — No standalone free tier; available as part of Close CRM plans.
What is Apollo best for?
Apollo is best for outbound prospecting and lead generation for sdr teams, account-based marketing campaigns targeting high-value accounts, sales pipeline enrichment and crm data hygiene for revops teams.
What is Chloe by Close best for?
Chloe by Close is best for automatically following up with inbound leads who have not responded to initial outreach, re-engaging cold or stale leads sitting in the pipeline without manual rep effort, handling high volumes of early-stage lead nurturing so reps focus on warm conversations.
Do Apollo and Chloe by Close have free plans?
Apollo: Free plan with limited credits and basic features. Chloe by Close: No standalone free tier; available as part of Close CRM plans. Check each tool's pricing page for current limits, as plans change.