Make
Automate complex workflows visually without writing a single line of code.
Quick verdict
Make (formerly Integromat) is a freemium visual automation platform that lets individuals, teams, and businesses build sophisticated, multi-step workflows by connecting hundreds of apps and services through an intuitive drag-and-drop interface. Unlike simpler automation tools, Make excels at handling complex data transformations, conditional logic, and branching scenarios — all without requiring any programming knowledge. It is particularly well-suited for marketing teams, operations managers, freelancers, and developers who need to automate repetitive tasks across tools like Google Sheets, Slack, HubSpot, Shopify, and thousands more. What sets Make apart is its scenario builder, which presents automation flows as visual flowcharts, making it easy to understand, troubleshoot, and iterate on complex logic. With robust scheduling options, real-time execution monitoring, and a generous free tier, Make has become one of the most powerful no-code automation platforms available today, rivaling tools like Zapier while offering significantly more flexibility and control at a lower price point.
Key features
- ▸Visual drag-and-drop scenario builder for creating multi-step workflows
- ▸Connects to 1,500+ apps and services via pre-built integrations and APIs
- ▸Advanced data mapping, filtering, and conditional routing logic
- ▸Real-time execution logs and error handling for reliable automation
Pros & cons
- +Highly flexible visual builder supports complex logic that simpler tools cannot handle
- +Much more affordable than competitors like Zapier for the same number of operations
- +Large library of integrations and active community with pre-built scenario templates
- −Steeper learning curve compared to simpler automation tools like Zapier for beginners
- −Free plan's 1,000 operations/month can be quickly exhausted by active workflows
Pricing
Free plan includes 1,000 operations/month and unlimited scenarios
From $9/month (Core plan) for 10,000 operations
Custom enterprise pricing available with dedicated support and SLAs
Who is it for
- →Automating lead capture from web forms into a CRM and triggering follow-up emails
- →Syncing e-commerce orders from Shopify to inventory management and accounting tools
- →Building multi-channel marketing workflows that post content across social media platforms simultaneously
Frequently asked questions
Is Make free?
Yes, Make offers a free plan that includes 1,000 operations per month, unlimited scenarios, and access to most integrations. It is a great starting point for individuals and small projects, though heavier usage will require a paid plan.
What is Make best used for?
Make is best used for automating complex, multi-step business workflows that involve multiple apps. Common use cases include syncing data between platforms, automating marketing pipelines, processing e-commerce orders, and building custom no-code integrations between tools that don't natively connect.
What are the best alternatives to Make?
The top alternatives to Make include Zapier (simpler but more expensive), n8n (open-source and self-hostable), Workato (enterprise-focused), Pabbly Connect (one-time pricing option), and Microsoft Power Automate (best for Microsoft 365 users).
Is Make safe to use?
Make is considered safe and is used by thousands of businesses worldwide. It is SOC 2 Type II certified, supports two-factor authentication, and offers data encryption in transit and at rest. Users should follow best practices around OAuth connections and API key storage.
How much does Make cost?
Make's paid plans start at $9/month for the Core plan (10,000 operations), rising to $16/month for Pro and $29/month for Teams. Enterprise plans are available with custom pricing. All plans are billed monthly or annually, with discounts for annual billing.