Zapier
Automate your workflows and connect thousands of apps instantly.
Quick verdict
Zapier is a freemium AI-powered automation platform that connects over 7,000 apps and services, enabling users to build automated workflows—called Zaps—without writing a single line of code. It is designed for small business owners, marketing professionals, operations teams, and individual power users who want to eliminate repetitive manual tasks and streamline processes across their digital toolstack. What makes Zapier especially powerful is its combination of a no-code visual editor, an ever-growing library of app integrations, and increasingly intelligent AI features like AI-assisted Zap creation and multi-step automation logic. Users can trigger actions across tools like Gmail, Slack, Salesforce, HubSpot, Google Sheets, and hundreds of others, creating end-to-end workflows that run automatically in the background. Whether you need to auto-route leads from a web form into your CRM, send Slack alerts when new sales close, or sync customer data between platforms, Zapier handles it reliably and at scale. Its AI capabilities now include a natural language Zap builder that lets you describe what you want to automate and have Zapier generate the workflow for you, lowering the barrier to automation even further.
Key features
- ▸No-code visual workflow builder with 7,000+ app integrations
- ▸AI-powered natural language Zap creation for instant automation setup
- ▸Multi-step Zaps with conditional logic, filters, and paths
- ▸Real-time task history and error monitoring for workflow reliability
Pros & cons
- +Massive library of 7,000+ app integrations covers virtually every tool in a modern tech stack
- +AI-assisted Zap builder makes it extremely easy for non-technical users to set up complex automations
- +Reliable, battle-tested platform trusted by millions of businesses worldwide
- −Task limits on lower-tier plans can add up quickly for high-volume automations, making costs rise fast
- −Complex multi-step workflows with premium features require paid plans, which can become expensive for startups
Pricing
Free plan with up to 100 tasks/month and 5 single-step Zaps
$19.99/month (Starter plan, billed annually)
Custom enterprise pricing available for large teams with advanced security and admin controls
Who is it for
- →Automatically adding new form submissions from Typeform or Gravity Forms into a CRM like HubSpot or Salesforce
- →Sending Slack or email notifications whenever new leads, sales, or support tickets are created
- →Syncing data between Google Sheets, Airtable, or databases without manual copy-pasting
- →Automating social media posting workflows by connecting scheduling tools to content creation platforms
Frequently asked questions
Is Zapier free?
Yes, Zapier offers a free plan that includes up to 100 tasks per month and allows up to 5 active single-step Zaps. It is a great starting point for individuals or small teams exploring automation, but most business use cases will eventually require a paid plan.
What is Zapier best used for?
Zapier is best used for automating repetitive tasks between web applications without coding. Common use cases include lead routing, CRM data entry, email and Slack notifications, syncing data between platforms, and automating marketing workflows across tools like Gmail, HubSpot, Slack, and Google Sheets.
What are the best alternatives to Zapier?
Top alternatives to Zapier include Make (formerly Integromat), which offers more advanced logic at lower cost; n8n, an open-source self-hosted option; Microsoft Power Automate, which integrates deeply with the Microsoft ecosystem; and Pabbly Connect, a budget-friendly alternative with unlimited tasks on paid plans.
Is Zapier safe to use?
Yes, Zapier is considered safe and is used by millions of businesses globally. It is SOC 2 Type II certified, supports two-factor authentication, and offers enterprise-grade security controls including SSO and role-based access. Data passing through Zaps is encrypted in transit and at rest.
How much does Zapier cost?
Zapier's paid plans start at $19.99/month (billed annually) for the Starter plan. The Professional plan is around $49/month, and Team plans start at approximately $69/month. Enterprise pricing is custom and available upon request. All plans include a free trial period.