Make vs Zapier (2026)
A side-by-side comparison of Make and Zapier on pricing, features, and fit, so you can decide which is right for you.
Quick answer
Make and Zapier are both strong choices, but they fit different needs. Choose Make if you mainly need automating lead capture from web forms into a crm and triggering follow-up emails — its edge is highly flexible visual builder supports complex logic that simpler tools cannot handle. Choose Zapier if you need automatically adding new form submissions from typeform or gravity forms into a crm like hubspot or salesforce — its edge is massive library of 7,000+ app integrations covers virtually every tool in a modern tech stack. Make starts at $9/month (Core plan) for 10,000 operations; Zapier starts at $19.99/month (Starter plan, billed annually).
Features compared
- Visual drag-and-drop scenario builder for creating multi-step workflows
- Connects to 1,500+ apps and services via pre-built integrations and APIs
- Advanced data mapping, filtering, and conditional routing logic
- Real-time execution logs and error handling for reliable automation
- No-code visual workflow builder with 7,000+ app integrations
- AI-powered natural language Zap creation for instant automation setup
- Multi-step Zaps with conditional logic, filters, and paths
- Real-time task history and error monitoring for workflow reliability
Pros & cons
- Highly flexible visual builder supports complex logic that simpler tools cannot handle
- Much more affordable than competitors like Zapier for the same number of operations
- Large library of integrations and active community with pre-built scenario templates
- Steeper learning curve compared to simpler automation tools like Zapier for beginners
- Free plan's 1,000 operations/month can be quickly exhausted by active workflows
- Massive library of 7,000+ app integrations covers virtually every tool in a modern tech stack
- AI-assisted Zap builder makes it extremely easy for non-technical users to set up complex automations
- Reliable, battle-tested platform trusted by millions of businesses worldwide
- Task limits on lower-tier plans can add up quickly for high-volume automations, making costs rise fast
- Complex multi-step workflows with premium features require paid plans, which can become expensive for startups
The verdict
Choose Make if
you mainly need to automating lead capture from web forms into a crm and triggering follow-up emails. Its edge: highly flexible visual builder supports complex logic that simpler tools cannot handle.
Choose Zapier if
you mainly need to automatically adding new form submissions from typeform or gravity forms into a crm like hubspot or salesforce. Its edge: massive library of 7,000+ app integrations covers virtually every tool in a modern tech stack.
Frequently asked questions
Is Make better than Zapier?
Neither is universally better. Make is stronger for automating lead capture from web forms into a crm and triggering follow-up emails, with an edge in highly flexible visual builder supports complex logic that simpler tools cannot handle. Zapier is stronger for automatically adding new form submissions from typeform or gravity forms into a crm like hubspot or salesforce, with an edge in massive library of 7,000+ app integrations covers virtually every tool in a modern tech stack. Pick based on your main task.
Which is cheaper, Make or Zapier?
Make starts at $9/month (Core plan) for 10,000 operations and Zapier starts at $19.99/month (Starter plan, billed annually). Free tier: Make — Free plan includes 1,000 operations/month and unlimited scenarios; Zapier — Free plan with up to 100 tasks/month and 5 single-step Zaps.
What is Make best for?
Make is best for automating lead capture from web forms into a crm and triggering follow-up emails, syncing e-commerce orders from shopify to inventory management and accounting tools, building multi-channel marketing workflows that post content across social media platforms simultaneously.
What is Zapier best for?
Zapier is best for automatically adding new form submissions from typeform or gravity forms into a crm like hubspot or salesforce, sending slack or email notifications whenever new leads, sales, or support tickets are created, syncing data between google sheets, airtable, or databases without manual copy-pasting.
Do Make and Zapier have free plans?
Make: Free plan includes 1,000 operations/month and unlimited scenarios. Zapier: Free plan with up to 100 tasks/month and 5 single-step Zaps. Check each tool's pricing page for current limits, as plans change.